Founded by writers and builders at
Munshi builds sourced research briefs on the people, organizations, decision-makers, and constituencies you work with, then turns that research into messages that land: draft analysis, predicted reactions, media targeting, and pitches. Every claim cited, so you can check its work.
While generic AI hallucinates facts to tell you what you want to hear, Munshi keeps your audience top of mind and grounds every answer in over 20 trusted databases.
Every claim links to its source. Sources are tier-rated, from authoritative .gov records to major journalism, so you know what's solid before you cite it.
Profile a public figure before the meeting. Brief yourself on an organization before the pitch. Understand a district before the vote. And when you write, Munshi preloads that research into the review, checking what you're saying against what it found.
And when it's time to ship: Reach the Press finds the journalists most likely to cover your story, drafts a personalized pitch for each, and pulls verified contact emails for any outlet or organization.
Communications advisors charge thousands for research, polling, profiling, and messaging, with turnaround measured in weeks. Munshi delivers comparable depth in minutes, at a fraction of the cost.
| Task | Through a consultant | If your staff does it | With Munshi |
|---|---|---|---|
| Profile an elected official or decision-maker | $20,000–$80,000+ per research book, 2–4 weeks2,3 | 4–6 hours reading votes, statements, and recent press coverage4 | Minutes |
| Research a person, organization, or significant figure | Engaged via $5,000–$30,000+ / month retainer5 | 3–5 hours digging through filings, news, and public profiles4 | Minutes |
| Scan the media landscape on an issue | Part of $3,500–$30,000+ / month PR retainer5 | 3–4 hours pulling recent articles and identifying key reporters4 | Minutes |
| Research a constituency or district | $30,000+ per original survey, 2–3 weeks of fieldwork1 | 4–6 hours pulling Census, FEC, and public polling data4 | Minutes |
| Build a media target list with personalized pitches | $3,500–$30,000+ / month PR retainer5 | 6–10 hours sourcing journalists and writing pitch emails4 | Minutes |
Munshi works from existing public sources — Census, FEC, court and agency records, public polling and election returns — not original fieldwork. It replaces the desk research and synthesis a firm bills hours for, not a new survey or investigation.
1Roll Call, 2026 · 2City & State New York, 2024 · 3FEC filings via OpenSecrets · 4Estimated from standard communications research workflow · 5Clutch PR pricing benchmarks
Munshi reads your draft against what it found: predicted reactions, evidence-backed edits, framing that fits your audience. Click any highlighted phrase to see the suggested edit and the reasoning behind it.
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Founded by writers and builders at